Second Life Podcast: Yasmin Sewell
There is nothing more powerful than being in tune with the growing energies around us every day. For Yasmin Sewell – the creative genius and founder of Vyrao, the world’s first health brand to combine energizing healing with a masterful fragrance – it’s more than just being attuned to the energy. quantity. It is the use of them for healing. With a lifelong passion for happy and energetic connection and training in integrative quantum medicine and Reiki, Sewell has merged her passion into a brand that can truly promote promotes powerful emotional healing through a unique olfactory experience.
Building a brand on a strong sense of instinct and a natural source of healing energy, last year, Sewell launched Vyrao with five individual scents. Each fragrance is purposefully designed to evoke specific emotional responses — like I Am Verdant, a fragrance that inspires transformation and illumination through scents of verdant growth and Witchy Woo, a fragrance infused with Moroccan orris, thorny rose, nutmeg and black pepper to encourage courage and creativity. And most recently, Sewell launched The Sixth, a unisex fragrance containing 15 natural ingredients that have been scientifically proven to be
promoting mindfulness was made in partnership with perfumer Meabh McCurtin, the Health Science program at IFF, and spiritual mentor Katt Nicholson.
In the first year since Vyrao’s debut, Sewell soon learned that the world needed her energy as much as she wanted. Today, Vyrao is present at 50 global retailers, including Violet Gray, Selfridges and Saks, with lifestyle product expansion on the horizon.