Second Life Podcast: Jing Gao
Jing Gao is the brilliant chef and entrepreneur behind Fly by Jing, China’s first high-end food company to bring carefully crafted pantry staples into modern, inspired kitchens. Inspired by Gao’s origins in Chengdu, China. In 2018, Gao launched the brand with a hero product, the Sichuan Chili Crisp (now an Amazon bestseller), which was an instant hit, becoming a sponsored food project. highest on the Kickstarter platform. And while the Sichuan Chili Crisp tastes incredible, Gao manages to do more than create delicious products. Fly by Jing’s mission is to channel the cultural narrative around Chinese food in the West and illuminate the 5,000-year-old culinary heritage. Inspired by the “fly restaurants” in Chengdu — small eateries so delicious that they attract people like flies — Fly by Jing has attracted millions of fans and can be found on retailer shelves Big foods like Whole Foods and Target.
A respected chef, Gao has used her experience to craft meaningful flavors that bring people to her tradition, ultimately leading to new ideas and conversations that break the rules. opinions on Chinese cuisine. Gao is also the founder of the award-winning Chinese-modern fast-casual restaurant Baoism in Shanghai, and her work has been featured in notable publications such as New York Times, BBC, CNN, The Wall Street Journal, and Fast company.