Second Life Podcast: Jeanine Lobell
Jeanine Lobell is an absolute legend in the beauty industry — the remarkable name behind one of the most beloved and incredibly innovative cosmetic companies, Stila. Lobell founded the company 28 years ago with a mission to develop both makeup and packaging products, catering to a new generation of conscious consumers. Today, she surpassed herself again with the launch of direct-to-consumer beauty brand Neen, launched last April. With sustainability at the forefront of the brand, Neen is the ultimate testament to Lobell’s commitment to clean and truly well-rounded formulas.
In fact, she created the first subscription card that included five peel-off makeup looks to encourage consumers to try out new creative looks before purchasing the full-size version, eventually scrapping. The need to withhold or discard beauty products simply doesn’t work out. From using FSC paper cards to designing the first ever proven reusable silicone compact machine for dishwashers, Lobell built Neen with the highest in mind. is to do better for the planet and the consumer’s skin.