Second Life Podcast: Amy Liu
Like many successful entrepreneurs, Amy Liu’s journey in the beauty industry began with disappointment. As someone who has struggled with sensitive skin her entire adult life, Liu is constantly on the lookout for beauty products that fit her needs and, to her disappointment, is left empty-handed. Thus, Tower 28 Beauty was born. Liu is the founder and CEO of the modern beauty brand, where she works to break through the red tape of industry buzzwords like hypoallergenic and fragrance-free. In fact, Tower 28 is the first and only beauty brand that is 100% compliant with the National Eczema Association’s Ingredient Guidelines.
Tower 28 focuses on formulating products that are cruelty-free, free of sensitizing irritants, and full of ingredients that soothe and nourish without being overly clinical. Liu makes products she believes in, and so do others in the industry. Just a year after launch, all products in the collection have been recognized for awards and the brand has been picked up by one of the most coveted beauty retailers, Sephora.