Amira Rasool founded The Folklore with a mission to redefine the e-commerce space by allowing global customers to discover and shop high-end luxury fashion, accessories, home and beauty brands based in an African country or founded by people of African descent. . Her goal is to diversify the fashion scene in the United States, creating sustainable revenue streams for the unrecognized designers they deserve. Completely exceeding the expectations of its core mission, Rasool has built a brand that has expanded its e-commerce into a three-tier platform to better empower African and diasporic brands in partnership with international retailers: The Folklore Connect; Wholesale e-commerce platform; Folklore market; and Folklore Editor, an online communication platform.
In just 4 years, Rasool has made admirable strides. She has shifted her business from a direct-to-consumer model to working directly with other companies like Farfetch, where her partnerships have meant tripling the number of brands owned. of Blacks that the retailer offers. She has also developed resources that offer brand partners, empowering diverse businesses in other emerging markets such as South America and India. And impressively, Rasool became one of the youngest black women to raise more than a million dollars in a pre-seed funding round, raising $1.7 million. However, before she started evolving the e-commerce scene into a more inclusive field, she was a fashion writer and editor.
Rasool spent the early days of his career working with some of the top media companies such as Time, VogueiD Magazine, Paper, WWD and Marie Claire as fashion assistant, then took on the role of fashion coordinator at V magazine before she built Folklore at the age of 22.
Listen to the latest episode of Second life to listen How Rasool’s previous career in fashion media led her on a personal journey of finding brands across the continent to join the platform, ultimately allowing the world to continue Get access to incredibly talented designers from a multitude of backgrounds.