Marc Benioff of the United States, President and CEO of Salesforce.com, speaks at the World Economic Forum in Davos, Switzerland, on January 22, 2020.
Fabrice Coffrini | AFP | beautiful pictures
Sales force told employees at the launch of the sale on Wednesday that the company plans to release NFT Cloud, according to people with knowledge of the matter.
NFT (non-fungible token) is the only digital asset stored using blockchain technology. They were already successful in the art and collectibles worlds, and Salesforce saw an opportunity to bring the technology into enterprise software.
Salesforce Co-CEO Marc Benioff and Bret Taylor both talked about strategy at the online event, one attendee said. The person requested anonymity because the event was private. Another said executives at the meeting mentioned the NFT-related work Pepsi had done.
Salesforce, a company that provides cloud-based software to sales reps, marketing departments, and e-commerce vendors, wants to provide services to artists who create and publish content. it on a marketplace like OpenSea, one person said. Last month, OpenSea speak follow DappRadara store for decentralized applications.
Salesforce could also integrate the tool into its own ecosystem, where transactions can be managed, these people said. A Salesforce-owned marketplace could mean no need to use OpenSea.
Salesforce’s interest in this space is not surprising. Time magazine, owned by Benioff and his wife, Lynne, was recently introduced TIMEPiecesa digital gallery that gives owners access to magazine content and events.
In one blog post On the 2022 prediction released in December, Mathew Sweezey, director of market strategy at Salesforce, said that next year “pioneer brands will find utility through NFT.” He called Project of time a “great example” and the NFT says will become more popular as they move beyond the new stage.
“To unleash their full potential, brands will have to start creating utility through tokens,” Sweezey wrote. “In 2022, you’ll be hearing a lot more about the NFT, and there will be winners and losers.”
A Salesforce representative was not immediately available for comment.
Shares of Salesforce rose 1.5% in extended trading Wednesday to $225.40. Shares are down 13% this year to close.
CLOCK: John Lennon and Beatles memorabilia to be auctioned as NFT
