Last week, Salesforce announced the launch of a new customer relationship management product that works with existing electronic health records.
WHY IT IMPORTANT
According to Salesforce, Patient 360 for Health’s CRM platform is designed to be cost-effective and productive. The company boasts of several of its features:
- Behavioral Health, which provides clinicians and case managers with tools such as interactive health schedules with patient health milestones and behavioral events, crisis support with pre-configured workflows for automated patient admission, assessment, and reporting.
- Advanced Therapy Management, to give pharmaceutical companies visibility into the use of therapies for patients, from referral and appointment scheduling to drug manufacturing.
- Salesforce Genie for Healthcare, integrates clinical and non-technical data, such as current medications and social determinants of health, to create comprehensive patient profiles.
- Coordinate patient care with Slack, a team communication tool, to coordinate case management and help users ask questions about patient care in a safe environment.
- MuleSoft Accelerator for Healthcare, HL7 v2 and FHIR R4 compliant data exchange to unify data from EHR, lab, invoicing and scheduling.
- Automation for Management uses to handle the exchange of information between the payer and the supplier and display it on the dashboard.
- Digital marketplace, for pharmaceutical and medical device companies in the ecosystem to sell products and offer subscriptions.
Although Patient 360 for Health was a new app, Advanced Recovery Systems, bluebird bio and John Muir Health used the new healthcare capabilities built for Salesforce’s health cloud 360 platform.
“One of the biggest challenges facing health systems today is providing a picture,” said David Hook, executive director of digital marketing and consumer experience at John Muir Health. A unified, panoramic picture of the patient for the doctors, hospitals, and care facilities that serve them. in the notice.
“With Salesforce Genie for Health and other technology across Salesforce Patient 360, we can put patients at the heart of everything we do and provide the trusted support they expect,” he said. .
The Salesforce Health Cloud, for medical device and technology vendors, companies, payers, and specialty pharmaceutical organizations, has provided secure access to the organization’s CRM tools healthcare organizations to analyze patient data for personalized communications. It also provides recruitment tools, reporting and other tools.
More recently, Salesforce Health Cloud added “care from anywhere” tools such as remote patient monitoring, medication management, and other patient mobile apps.
TREND TO BIGGER
According to Salesforce, administrative spending accounts for about a quarter of the total cost of nearly $4 trillion in annual health care spending in the United States, and labor shortages are adding to costs.
However, workforce challenges go beyond the stress of the COVID-19 pandemic.
Clinicians cited EHR dissatisfaction, technological challenges, and high demands for documentation as contributing stressors to burnout and resignation.
Going back to the early stages of the pandemic, a report on key workforce trends by the American Hospital Association highlighted how technology can address professional staffing shortages.
“Despite the challenges, there are also opportunities to improve employee care, motivation and re-skilling and to modernize processes and business models that reflect the shift towards providing the right care, at the right time, in the right context,” the AHA wrote in its report.
ON PROFILE
Lashonda Anderson-Williams, CRO for healthcare and life sciences at Salesforce, said: “Organizations today must invest in affordable solutions that add time to value, save costs and effective without affecting patient outcomes”. “Patient 360 for Health innovations give customers cost-effective automation, personalized intelligence and real-time data tools to help drive success,” she said. patients now — even with rising costs and labor shortages,” she said.
Andrea Fox is the senior editor of Healthcare IT News.
Email: [email protected]
Healthcare IT News is a HIMSS publication.
