Social media is a great way to share memes and yell at others online, but big companies rely on user behavior to better understand how they present themselves in public. YouGov recently US Social Listening Report has listed the top car brands among social media users and some of the most mentioned names should come as no surprise.
Part of the study looked at the most shared car news on social media, and in that area, no one else could match it. Tesladominance of. Interestingly, the company CEO Elon Musk Platform X (Twitter) is the platform with the most negative shares about automakers online.
Despite that concern, Ford cars surpass Tesla to become the most popular car brand, taking the No. 1 spot in the first quarter of 2024. Toyota, BMW carAnd Mercedes Benz are the other brands in the top five most popular brands. YouGov notes that, despite some changes to the list, all of the top 30 brands from 2023 are still in the 2024 rankings.
Consumer sentiment is one of the hardest areas to gauge, but analysts can use news comments and shares to get a sense of how potential buyers feel about a brand. Alfa Romeo And Aston Martin generated the most positive sentiment in the study, while Infinity create the most negative emotions.
Alfa Romeo There have been reliability challenges.But sentiment analysis shows that people see the brand as appealing to collectors and satisfying drivers who value aesthetics and the driving experience. Infiniti owners complain about “the constant need and cost repairvehicle and software failures, the original tires that came with the car quickly went flat, and mechanics at Infiniti dealerships were unable to handle the repairs.”
Finally, YouGov found that media coverage by these companies has a big impact on online activity around car brands. The firm cited Aston Martin’s involvement with James Bond movies, the Chevrolet Camaroappear in “Transformers,” And Mini Cooper IN “Italian work” as key examples.
