Boxing

Reportedly “disappointing” PPV purchased for Canelo-GGG 3 revealed


As detailed by veteran boxing reporter, Dan Rafael, The DAZN PPV for Saul ‘Canelo’ Álvarez and Gennady Golovkin’s three-part battle is said to have generated about half of the buys their second battle made.

When Canelo and Golovkin went head to head in 2017, 1.3 million people in the US watched via HBO’s pay-per-view channel. Their second meeting – stemming from a controversial decision in the first – reached the same 1.1 million people. This weekend in Las Vegas, the pair went head-to-head for the third time. The numbers were initially reported at 550,000 and 575,000, closing at the 600,000 mark.

The number, provided by Dan Rafael after consulting with multiple industry sources, will likely disappoint DAZN, who are still in the early stages of their PPV offering.

Primarily a subscription service, the price of DAZN for viewers is split between monthly subscribers and one-time purchases – $64.99 and $84.99 respectively. Rafael’s sources have indicated that about 200,000 of the total are unregistered.

With a reported guaranteed payout of $75 million for the two boxers, it’s fair to assume that the company is expecting higher audience numbers. In the build-up to the fight, promoter Eddie Hearn predicted that the fight could garner between 800,000 and 1 million buys.



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