Podcast Who What Wear: Rina Sawayama
What has that transition been like for you? You started releasing your own music in 2013, but you didn’t sign with Dirty Hit until 2019. What was that transition like for you?
It’s fun. That is imperfect. It’s very homemade, but it’s worth it. Being independent for long periods of time and having to cover everything is a real nightmare.
Minimum £10,000 to create a music video. To save that in the real world is just insane. I have received by grants. I’ve had some amazing grants — PRS has given me an allowance, which is very helpful.
A lot of day by day is not for making music. It’s about how to survive and about how to fund the next.
I’ve been scheduled for modeling gigs in between and I’m flying back to London to do it. It was a hustle and I wasn’t focused on the music – I couldn’t. It’s really great that I signed with Dirty [Hit] where I can say, “I don’t have to think about that anymore.”