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Peloton commercials respond to ‘Sex and the City’ reboot shock

Big Man is still alive. At least according to Peloton.

The Big Man character is killed while riding a Peloton bike in the first episode of Sex and the City’s reboot, “And Just Like That…”, shocking fans. But a new ad from the company, released just three days after its premiere, is rekindling the story.

The commercial begins with Chris Noth, who plays Mr. Big, sits by a romantic fireplace with Jess King, a real-life Peloton instructor who also plays one in the reboot.

“Should we take another ride? Life’s too short,” said Big, as the camera panned to the two Peloton bikes.

Then, the voice of Ryan Reynolds recounts the benefits of cycling, such as improved heart, lung, circulation and reduced risk of cardiovascular diseases.

“He’s alive,” Reynolds said at the end.

The reboot of HBO’s hit show “Sex and the City” is back on screens with a long-awaited reunion on Thursday. HBO Max, like CNN, is part of WarnerMedia.

After Peloton’s outbreak during the pandemic, sales decrease as people slowly return to normal life. Last month, the company revealed sales Peloton (PTON) stationary bikes and treadmills fell 17% in the most recent quarter. Those two machines account for 60% of its business.
People are parting with their Pelotons

Shares of Peloton fell more than 11% on the day of the movie’s premiere, “And Just Like That,” when Big died after cycling.

A representative for Peloton responded to the plot surprise in a statement to the Los Angeles Times.

“SATC fans, like me, are deeply saddened by the news that Mr. Big died of a heart attack,” said Dr Suzanne Steinbaum, a member of the Peloton health and wellness advisory board and a cardiologist. prevention told the LA Times. “Mr. Big has lived what many would call a lavish lifestyle – which includes cocktails, cigars and big steaks – and is at serious risk because he suffered a previous heart attack in Season 6. .”

Steinbaum adds: “These lifestyle choices and perhaps his family history, often a significant factor, were the likely cause of his death. Peloton cycling even might even help him delay a heart attack.”

CNN’s Chloe Melas and Parija Bhatnagar contributed to this report.

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