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Nikon targets social media creators with the all-new Z 30


After taking the market head by storm with the Z 9, Nikon looks set to secure the other end of the spectrum with a camera designed for social media creation.

The other day, my sister came to me asking for camera advice. As any photographer will attest, this is not an unfamiliar claim. Especially in these crazy days of social media, everyone wants to have “beautiful photos”. Whether they are interested in learning photography is another question entirely. But whether it’s to start a vlog channel on YouTube, spice up their Zoom calls, or just find a better way to go live to followers on a chosen platform, there is still a large and growing market segment dedicated to creating as much content as possible, in the easiest way possible, for the least amount of money.

Now, full disclosure, I personally don’t tend to fall into this category. I’m the type of person who needs a full light pack, a 10 ton truck, and a full hair and makeup team just to take a picture of my passport. I have been passionate about studying the craft of photography and videography for decades now. I do it professionally. And I put every bit of my knowledge and my soul into each individual frame. At this point, I think I may not have the clinical ability to simply point and shoot.

On the other hand, my sister just wanted to start a vlog channel. It’s for her business. And she wanted it to look good, but, at least to begin with, she didn’t have the time and inclination to learn all there was to know about exposure triangles or the technical reasons for shallow depth of field. What she wants is simply a camera that works – a camera that helps keep her in focus or the product she’s showcasing that will do most of the heavy lifting for her, that will allow her to get a nice image without breaking the bank.

Because I call myself a Nikonian and have come to truly believe in the brand over the past few decades, my first reaction when someone asks me to show them a camera is to try to find something. something in the Nikon lineup. It doesn’t always turn out that way. Everyone has different needs, and while Nikon cameras fit my needs, that doesn’t mean they’re a one-size-fits-all solution. However, I really wanted to keep my family in the Nikon family, and so I searched and searched for a camera that would be the best fit.

Of course, it was my love for my sister instead of my love for Nikon, so I also thoroughly researched and reviewed products from every other brand. At the time I was researching, Sony and Canon seemed to have solid offerings aimed at the vlog market. More importantly, at that particular time, Sony was running a sale that made their product very hard to beat in terms of price. My sister ended up with the little Sony and, as far as I can tell, it seems to have worked fine. Still, I wish I could find a Nikon product in her limited price range that would better fit the bill.

Well, for those desiring to have a Nikon camera to suit all current social media creator needs on a budget in a small and easy-to-use package, the wait is over. end.

Today, Nikon announced Z 30. This is a video-focused camera that aims to do for the entry-level end of the Nikon line like what the Z 9 did for the top. It is small, compact and affordable. Featuring a 21 MP (20.9 effective megapixels) DX CMOS sensor, fully-matching display, and eye-catching autofocus (including video), it’s purposefully designed for users who want to turn on the camera themselves. . It has built-in stereo, a 125-minute recording limit for video, and can be powered by batteries or even AC power for those who want to use it to glamor for extended zoom meetings. It shoots 4K up to 30p or Full HD up to 120p to create slow motion effects without any extra cropping.

The camera has no viewfinder, nor does it have the extensive video formats and features of Nikon’s flagship series cameras. This is a low-end camera, after all. A lot of that is to be expected considering the price and placement in the Nikon line. But it still offers top-notch video for entry-level users who want to get the best visuals they can onto their chosen platform in the shortest amount of time possible. It also comes with many traditional Nikon attributes such as the Z-mount, allowing it to connect to Nikon’s entire line of high-quality glasses, customizable function buttons, and the addition of a more prominent video-record button to create videos stand out more.

This is a camera geared towards users who will spend as much time in front of the camera as they do behind it – someone like my sister who needs to travel light (the camera weighs only 405 grams). ) and wanted a tool ready to capture her story and share it with her followers in the fastest way possible. This is a starting point for the Nikon line for those looking to explore the possibilities or possibilities of photography beyond their phones. It’s for those who want quality at a lower price, who want to create, learn, and capture. It is not the end of a photographic journey. It was the beginning of one.

Nikon has been very smart in meeting the needs of advanced users with Z 9. And their mid-range cameras like Z 6 II and Z 7 II Used and loved by photographers all over the world. With the Z 30, they are expanding their reach and expanding the outer boundaries of their product line.

The camera is expected to hit stores in mid-July and come in various packages. The body retails for $709.95 only. The body plus the NIKKOR Z DX 16-50mm f/3.5-6.3 costs $849.95. There’s a pack of two lenses with the 16-50mm and the 50-250mm f/4.5-6.3 for $1199.95. There’s another bundle with the 18-140mm f/3.5-6.3 plus body for $1149.95 starting in November. As an add-on, Nikon will be offering the Creators Kit for a price. $149.95. The kit will include the SmallRig Tripod Grip, the ML-L7 bluetooth remote control, as well as the Rode VideoMicro Microphone.

So what do you think? A good move? Could the Z 30 be a good choice for the creator growing in your home?





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