Netflix Inc. will begin charging some customers higher fees for sharing their accounts with people not in the same household in an effort to prevent unauthorized password sharing.
Netflix Inc. will begin charging some customers higher fees for sharing their accounts with people not in the same household in an effort to prevent unauthorized password sharing.
The streaming giant is testing the feature in three markets: Chile, Costa Rica, and Peru. Subscribers with the premium and standard plans will be able to add up to two additional users in other locations, the company said Wednesday in a blog post. Additional fees will vary by country. Costa Ricans will pay an extra $3 per month.
Netflix is making it easy for subscribers to convert new members to a plan, keeping their account profiles, viewing history, and personalized recommendations intact. It also means the company will be more aggressive in hunting down subscribers who share their credentials with friends and family members outside of their homes.
Chengyi Long, Netflix’s director of product innovation, said the company has been trying to make it easier for people who live together to share accounts, with features like separate profiles and the ability to watch multiple shows at the same time. a time.
“While these have been very popular, they have also created some confusion about when and how Netflix can be shared,” Long said. “As a result, accounts are being shared between households – affecting our members’ ability to invest in great new TV shows and movies.”
