Ritani
Americans are shopping more and more online, but one of the top-selling items is also one of the most expensive and most emotional pieces people buy: diamond engagement rings.
One particular company that has been wildly successful is Ritani, a vertically integrated diamond brand based in New York City. Its parent company is the global diamond producer Julius Klein Group, now named Grandview Klein Diamond Group, website owner Diamond Trading Co. purchases from De Beers, which means that Ritani website visitors can customize the perfect diamond ring online based on real inventory, essentially opening a safe containing over 100,000 diamonds available. They can create and purchase a Ritani diamond ring entirely online or visit their nearest brick-and-mortar partner jeweler and, ideally, purchase it directly with the retailer and profit-sharing brand.
Ritani
If you are on a tight budget, Ritani has the answer for that too…Lab-grown diamonds. When lab-grown diamonds were first introduced to the world of high jewelry, they were met with some skepticism, at least. People wonder if they are really real diamonds, and if they have the same sparkle and brilliance as natural man-made diamonds. But today, lab-grown diamond engagement rings are as popular as ever and come in a variety of styles, shapes, and cuts. Furthermore, many lab-created diamonds are sustainably grown and less expensive than ground diamonds, making them an eco-friendly and cost-effective option.
Ritani allows you to choose from thousands of different lab-grown diamonds in every shape, carat and cut imaginable, while significantly reducing costs.
In general, if you are looking for a engagement ring for that special someone, Ritani will have you to protect.
