WhatsApp has announced some big updates for Business accounts! Check out what Mark Zuckerberg had to say.
Meta CEO Mark Zuckerberg announced major updates to the WhatsApp Business messaging service on Thursday, May 19. He said that WhatsApp Business is set to be open to any business. any size worldwide with WhatsApp Cloud API. Zuckerberg claimed while speaking at the Business Messaging conference Conversations Business that more than a billion WhatsApp users connect to business accounts every week. To expand opportunities for any type of business, especially small businesses, WhatsApp has officially announced the opening of its cloud API to all businesses globally.
“In just minutes, any business or developer can easily access our service, build directly on WhatsApp to customize their experience and speed up their response times. to customers using the secure WhatsApp cloud API hosted by Meta,” Zuckerberg said during Meta’s “Conversations” event. WhatsApp Cloud API partners can help eliminate serious costs, as it will help businesses provide quick access to new features to customers.
WhatsApp Premium – the key to new and exclusive features!
In addition to the WhatsApp Cloud API, the Meta-owned messaging app is also planning to offer optional and advanced tools, including the ability to claim a custom and personalized short link, according to a WaBetaInfo report. , whatsapp update tracker mentioned. There will be some more exclusive features for Business accounts with premium WhatsApp subscriptions.
The report further mentions that there are a few other things that will allow Enterprise accounts to link up to 10 devices. “Thanks to cross-device capabilities, an additional way for businesses to better manage their conversations with customers,” the WaBetaInfo report states. These two features will be optional though, and they can be enabled by subscribing to WhatsApp Premium. It will be like a subscription available right in the WhatsApp Business app. By paying a certain fee in the future, WhatsApp business accounts will be able to access these features. These extra features will help businesses communicate with their customers better and easier. WhatsApp is set up to promote small and medium businesses with its features.
Sadly no further information is available on these features. But WhatsApp mentioned that it will reveal additional features in the future.
