New York
CNN
—
McDonald’s, including are concentrating on upgrading its core items to boost sales, is rolling out a series of changes designed to improve its signature hamburgers.
The vermicelli will be softer. Cheese, fatter. Fried onions will be put into the rolls right on the grill. What about Big Mac sauce? There will be more.
“We found that small changes, such as tweaking our process to get hotter, more melted cheeses and adjusting our grill settings for better toasting, made a difference. make a big difference in making our burgers more flavorful than ever,” said Chef Chad Schafer, senior director of culinary innovation for McDonald’s USA, in a statement Monday. . The upgrade applies to the Big Mac and McDouble burgers, as well as the classic cheeseburgers, double cheese sandwiches, and burgers.
The company said the improvements were first made to burgers in international markets and have reached several US cities, including Los Angeles, Seattle, Phoenix, Las Vegas. They will be available nationwide early next year.
The changes follow other improvements to the main menu items.
In 2018, McDonald’s announced that they were switching to Fresh beef for Quarter PoundersOne complex moves with great revenue. In 2021, it Launched Crispy Chicken Bread to replace previous iterations – relative late to the chicken bread war, but one that seems to have resonated with McDonald’s customers. .
“We’re gaining market share in both chicken and beef,” said McDonald’s, by improving burgers and items like chicken sandwiches.
(MCD) CEO Chris Kempczinski on a January analyst call. “In an environment where our customers are looking for simplicity and familiarity, our menu staples have never been more relevant,” he said. In the US, sales at stores open for at least 13 months rose 5.9% in the fourth quarter of 2022, up 10.3% for the full year.
Focusing on promoting menu staples, rather than introducing new products, is one way to keep processes simpler and reduce friction in the kitchen. And McDonald’s used promotions like famous meal background and adults Happy meal to create buzz around its signature items.
“Throughout 2022, some of our most successful campaign platforms have brought our customers closer to the main menu items,” Kempczinski said on the call in January, Kempczinski said. .
McDonald’s isn’t the only brand trying to improve its core offerings.
Burger King, last year announced a Make a plan to turn the business around, has focused on improving Whopper and making it more visible in advertising. During the fourth quarter of last year, it hosted Whopper training courses for franchisees. In February, the brand said Whopper helped boost US sales that quarter.
