Maurice Lacroix launches Aikon #tide Mahindra

From content partner JustLuxe iW Magazine

Maurice Lacroix combines her ongoing role as Mahindra Racing’s official timer with the eco-friendly Aikon #tide collection to launch Aikon #tide Mahindra.

New Maurice Lacroix Aikon #tide Mahindra.

Like all Aikon #tide The new 40mm quartz models are made from recycled ocean plastic, but here it is also dressed in team red and displays the Mahindra Racing logo and date on a textured black dial.

Maurice Lacroix paints the bezel in Mahindra red, a bright racing tone that contrasts nicely with the black rubber strap with the Maurice Lacroix ‘M’ logo on it in red.

The watch maker offers a second red rubber strap with black accents. And as always for the brand, the wearer can quickly change the strap with Maurice Lacroix’s Easy Strap Exchange system, which requires no tools.

Mahindra Racing is a founding team in ABB FIA Formula E World Championship. The racing team actively promotes EV technology, uniquely incorporating the Aikon #tide message of eco-friendly watchmaking.

As Maurice Lacroix notes, a Aikon #tide The watch and its packaging require 17 recycled plastic bottles, which means 17 fewer bottles polluting the ocean.

Price: $850


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