In a sport the place time typically helps outline greatness, Longines has been a pure match for the Breeders’ Cup, horse racing, and equine sports activities usually.
This 12 months Longines and Breeders’ Cup are trying ahead to the eighth 12 months of their partnership, one which has expanded to see Longines welcome unique, title sponsorships of three of the largest races of the World Championships: the Longines Distaff (G1), Longines Turf (G1T), and Longines Basic (G1) whereas additionally serving because the official timekeeper of the entire races.
The corporate has developed greater than 20 horse racing partnerships representing occasions on 4 totally different continents. Matthieu Baumgartner, vice chairman of promoting for Longines, stated the worldwide horse racing occasion has been an ideal match for the Swiss firm that has discovered a global buyer base for its effective watches.
“The Breeders’ Cup World Championships represents one of many key moments through the horse racing season and is the proper alternative for Longines to spotlight the important thing values shared with this occasion: magnificence, custom, and efficiency,” Baumgartner stated.
On the monitor that dedication sees Longines current profitable connections with watches. However in step with the general spirit of the weekend, the corporate additionally sponsors the Longines Prize for Magnificence that may acknowledge excellent model of a girl and gentleman attending every day’s occasion.
“This occasion is an event for Longines to ask the general public to dive into its universe, to make individuals reside an inspiring and passionate Longines’ expertise,” Baumgartner stated of the concord between the nice life celebrated at Breeders’ Cup and promoted by Longines. “The model is organizing the Longines Prize for Magnificence every race day and is blissful to congratulate the winner of the races with stunning watches.”
Breeders’ Cup president and CEO Drew Fleming stated that award will add to the celebration.
“Longines provides to the day with these recognitions; it provides to the expertise,” Fleming stated. “We began the partnership in 2014 they usually had been the official timekeeper and look ahead to the Breeders’ Cup. Then in 2019 we expanded the partnership to incorporate being title accomplice of the Breeders’ Cup Basic. They usually’re additionally the title accomplice of the Turf and the Distaff.
“They’re nice companions in each sense of the phrase.”
Baumgartner stated the corporate likes being related to three of the weekend’s greatest races, each on dust and turf. The corporate will rejoice its 2 hundredth anniversary in lower than 10 years and it wasn’t lengthy after that 1832 founding that it began its affiliation with equine sports activities.
“The story of Longines and the equestrian sports activities is one among shared values,” Baumgartner stated. “Longines’ ardour for the equestrian world dates again to 1869, when it produced its first pocket watch recognized so far that includes an equestrian motif.
“The primary Longines chronographs had been seen on the American racetracks within the Eighteen Eighties. Then, through the years, Longines grew to become the official timekeeper of many equestrian occasions in flat racing in addition to in present leaping, eventing, dressage, and driving. The model has additionally turn out to be the accomplice of main establishments within the equestrian world, such because the Federation Equestrian Worldwide, the Worldwide Federation of Horseracing Authorities, and the Latin American Group for the Promotion of Thoroughbreds.”
