Kansas City chief Travis Kelce caught a touchdown in the first quarter in front of Philadelphia Eagles Marcus Epps safety guard during Super Bowl LVII Sunday, February 12, 2023, in Glendale, Arizona .
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Some of the nation’s top professional sports leagues and broadcasters are working together to tackle the issue of irresponsible sports betting advertising.
The NFL, NBA, NHL, MLB, WNBA, NASCAR and MLS have joined media companies NBCUniversal and Fox to form the Responsible Sports Betting Advertising Alliance. The coalition, led by the NFL’s vice president of public policy and government affairs, Jonathan Nabavi, aims to regulate sports betting advertising as it floods television, internet and print media. .
The move comes as sports betting becomes legal in more states and rivals fear its advertising is aimed at minors.
Thirty-three states and the District of Columbia have launched legal betting markets since the landmark US Supreme Court Case 2018 that paved the way for any state to legally offer sports betting.
In 2022, commercial sports betting revenues hit a new all-time high of $7.5 billion, up nearly 75% from 2021’s record $4.3 billion, according to the Gaming Association. USA.
“As the legalization of sports betting spreads across the country, we feel it is important to establish safeguards around how sports betting is advertised to consumers across the United States, the union said in a statement on Wednesday. “Each member of the alliance feels responsible for ensuring that sports betting advertising is not only targeted to the right audience, but also to ensure that the message is thoughtfully crafted and delivered. careful.”
The union describes itself as voluntary and says it will work to ensure sports betting ads only target adults of legal betting age; discourage excessive or irresponsible gambling habits; still in good taste; and not misleading.
The group also urged publishers to conduct appropriate internal reviews of advertising and review consumer complaints.
“Legalized sports betting offers fans another way to participate in their favorite sports,” said David Highhill, general manager of sports betting for the NFL. “But just as we must support the prevention and resources of problem gambling, we must also be mindful of how sports betting is presented and advertised to consumers, and the union This will greatly aid that goal.”
The National Gambling Council commended the union and promised to work together to “better reduce the harm associated with problem gambling”.
Disclosure: NBCUniversal is the parent company of CNBC.
