Lamborghini had a record year in 2021: it delivered 8,405 cars. reduction. Andrea Baldi, head of Lamborghini Americas, sat down with Automatic log to talk about what this growth means for the future.
“We have a wait time of more than a year for every model. Even for the Huracán, we launched in 2014. It’s not just STO; that’s all- and rear-wheel drive variant also. We pre-sold Aventador Ultimae Baldi points out for three weeks in July 2021, that’s a record. Urus is more focused on family was also very popular; It is the best-selling Lamborghini with 5,021 units delivered in 2021.
Lamborghini plans to continue to grow in the coming years, notably announced four new models in 2022, but there is a certain limit to how far it can stretch. The idea of the executive team is not a rival Audi in terms of size, or even Porsche.
“We definitely want to scale up our production a bit. The big opportunity for us is enter the hybrid, because it means we’re going to have a new generation of cars. We will start in 2023 with successor of the Aventador, and the whole array becomes gradually electrified afterwards. This gives us an opportunity Aventador and Huracán’s successors to have a production line that can make more cars,” Baldi revealed.
He doesn’t tell us exactly how many more are left, but the increase will be relatively small – and maintaining the brand’s exclusivity will be paramount. “The idea will always be to have one car less than the demand,” he noted. “We will always have a waiting time but it will be shorter, so we need a little more production capacity. If you were to sit in front of your house and watch 10,000 cars go by, one would be a Lamborghini. We are talking about a Baldi added.
Walking mixture opens up other opportunities, such as the ability to reach new buyers while still allowing the company to comply with increasingly stricter regulations. And yet, many of its customers also think of a super sports car with a powerful internal combustion engine. “Overall, there’s one element that’s very common among all customers: if you ask them what super sports car they are today, they’ll say it’s an internal-combustion engine,” pointing out that customers Young goods are also increasingly interested in what. the future holds in terms of electrification.
Sure, the electric motor delivers instant torque and quick acceleration, but many Lamborghini customers – and many enthusiasts in general – are mesmerized by the engine. “It’s like comparing a digital watch to a mechanical one. There is an undeniable desire to maintain this kind of complication on a luxury super sports car rather than going with something that simplifies this technology so much.” Regulators care little about the intricacies of a naturally aspirated V12, so what’s next? Lamborghini Already said that they are looking for ways to keep internal combustion alive beyond 2030 and that synthetic fuels (like sister company Porsche developing) can make this possible. “We are interested and are monitoring the conversation very closely,” Baldi said, though he stressed it was too early to make a decision.
Needless to say Urus It deserves a lot of credit for Lamborghini’s recent delivery records, but its influence on the brand goes far beyond sales numbers. Revealed in 2017, the company catapulted the company into a niche it was never really present in – LM002 was a completely different monster that was made in very limited numbers. In turn, launching a more family-friendly model has made Lamborghini more accessible. “Lamborghini has a huge unrealized potential. The brand is known to an amazing extent but we can’t really turn this into sales. Currently, 70% of buyers are buying. Urus is new to the brand and some then decide to buy a super sports car.”
On the other end of the Lamborghini spectrum, limited production models have been surprisingly popular. Countach reincarnated sold out before it was released to the public, and about a third of production will be shipped to the US. Some buyers even say “I’ll get one!” before they saw the car with their own eyes. Although the Urus is a volume model, at least from Sant’Agata Bolognese’s point of view, Baldi and his team have no plans to dilute the company’s image in pursuit of sales. “We’ll never be elusive. That’s a promise,” he summed up.
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