H&M has revamped its activewear selection with the release of a new line, H&M Move, designed to help people move in unexpected and stylish ways. Naturally, the brand chose none other than actress, activist and fitness icon Jane Fonda to be the face of the Empower Yourself campaign.
“H&M is a huge clothing business,” Fonda told Who What Wear at a launch event at H&M’s new Move Studio in Brooklyn. “When they say [they were] going to launch this campaign to get people moving, I think, that’s what I should be in.” As the brains behind one of the most successful workout crazes of the 1980s, Fonda knew a thing or two. the thing about getting people excited about it, fitness, she attributes its continued success to her “inclusive perspective” in her videos, as well as her movements. Simple yet easy to do, Another way to get people moving? Great activewear, and for Fonda, that means skipping the neutrals. bright,” she says of H&M’s new Move line.
While Fonda believes exercise is vital to lifelong health, there are other principles she considers equally important. For starters, she says it’s important to be “always curious” and “interested in people and life” and surround yourself with solid friendships. “I have very brave, intelligent female friends,” she explains. “They are all younger [me]but they make me feel brave and make me feel uncomfortable.”
Now that you’re fully convinced to get moving, shop for H&M’s new activewear offering, including some from the Move collection below.
