Tech

Jamf CEO welcomes Apple Business Essentials


Apple is said to have jumped inside Apple’s device management space grows rapidly when it introduced Apple Business Basics this week. But how do industry insiders feel about the company’s debut?

CEO Jamf welcomes the opportunity

“When Apple innovates, Jamf celebrates,” said Jamf CEO Dean Hager while learning about Apple Business Essentials. “We believe this much-anticipated announcement is good news and presents Jamf with a great opportunity.”

Analyst Horace Dediu notes that the address market is effectively about 212 million businesses worldwide, with about 31 million people in the US alone. Most of these smaller entities run their IT in a way that is more like a consumer market than a business, Carolina Milanesi .’s Creative Strategies analyst note.

Milanesi thinks Apple’s entry into the market could be a problem for Apple’s MDM suppliers like Jamf, but sees an opportunity for them to enhance Apple’s basic offering in other ways. That’s what Hager thought, too.

Jamf, that announced a series of impressive results in Q3 November 11, has always existed with Apple. Hager has noted several times over the past decade when industry watchers have suggested Apple’s moves could hurt his business: Once when Apple introduced MDM in 2010, again in 2011 with Profile Manager, then with Apple Configurator, and more recently with Apple Enterprise Manager.

Close the gap

In each of those cases, Hager argues, Jamf’s business has evolved as it works to bridge the gap between what Apple offers and the sometimes more specialized needs of enterprise customers.

Speaking during the financial call, Hager shared some information regarding larger customers, some of whom have switched to Mac about the power of Apple’s M1 chip. These examples also include large scale deployments, such as 100,000 devices used in aviation industry and the iPad used during the recent SpaceX spaceflight.

Arguably these implementations represent more specialized requirements that become typical in enterprises as they grow beyond a certain level and require more complex solutions than what Apple offers. .

Hager also thinks that his company growing portfolio of products focused on education and security gives it the additional opportunity to help businesses use Apple products. Jamf has also built market-tested solutions for zero-touch deployment, support for Microsoft Azure, and more.

It’s not a surprise

Apple’s move is not a big surprise. The company was expected to introduce something of this nature because it acquire smaller MDM supplier Fleetsmith in 2020.

Hager argued that Apple had to improve its business management proposition. Business users need an entry-level tool, and Apple needs a more equal footing with other solutions aimed at businesses of that size.

The company’s current Apple Chief Business Officer could be considered too complicated for small businesses, he said. Apple Business Essentials will make it easier, which will further accelerate SMB adoption across Macs, iPhones, iPads, and Apple TVs.

Apple’s move also gives it a more equal footing as opposed to Surface and Chromebooks when it comes to remotely erasing business data. Hager cited (but did not share) first-hand Jamf data showing that some small businesses are resistant to switching to Apple’s systems because of such challenges.

“These problems need to be addressed,” he said. “This will elevate Apple in the business arena. Apple’s weakest point in business has always been in small businesses that just want to get started. ”

Addigy also sees an opportunity

Addigy CEO Jason Dettbarn also seems positive about Apple’s move. “This announcement demonstrates Apple’s commitment to Apple in the workplace and its strong investment in the robustness of the MDM protocol for Apple’s MDM vendors like Addigy,” he said. Business Essentials “provides a great starting point for customers to adopt Apple” and then move on to more complex systems as they need it.

Apple is said to be hitting the market at a pivotal moment.

Leading from below

NS switch to combined work took employee choice higher in a work program where most new hires now prefer Macs. This prompted massive investment in business Macs. IDC stated that in the third quarter Apple shipped more Macs than any other quarter in history at a rate that doubled the industry as a whole. It’s a solid model, making the Mac the fastest-growing computer for seven quarters, a growth rate that’s approximately twice the industry’s as a whole.

Going forward, nothing has changed, Hager said.

“We’re going to fill the gap between what Apple builds and what the business demands,” he said. “We see Apple Business Essentials customers as a new market for emerging small businesses, and we’ll make sure our complementary products sell well in that facility and add value. We will provide them with a path towards more robust and scalable solutions. ”

In case Apple’s moves help create continuous growth for its platforms in the enterprise market, business users now enjoy a feast of integrated vendors capable of supporting that migration, with Apple supporting small operations and larger partners like Jamf, Addigy or SAP, helping to support platforms that had almost no market share 10 years ago.

Things have changed since 2010.

“I don’t believe you can be a reliable supplier of enterprise software if you’re not part of today’s Apple ecosystem,” Jeetu Patel says, general manager and vice president of operations, collaboration, and security at Cisco.

Follow me on Twitter, or join me in AppleHolic’s Bar & Grill and Discuss Apple group on MeWe.

Copyright © 2021 IDG Communications, Inc.





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