ITV Advertising Rises in Third Quarter, Sees Full-Year Record – The Hollywood Reporter
U.Ok. TV big ITV stated its third-quarter whole promoting income jumped 32 % after a 29 % enhance within the first half of 2021.
Income for the primary 9 months of 2021 rose 28 % over the identical interval in 2020 and eight % over the comparable interval in pre-coronavirus pandemic 12 months 2019.
In a monetary replace on Wednesday, the corporate additionally reported a rise in whole income for the primary 9 months of the 12 months, together with at manufacturing arm ITV Studios, and offered an replace on its streaming enterprise.
“Whole promoting income (TAR) for 2021 is anticipated to be the very best in ITV’s historical past,” up round 24 %, the corporate stated. “TAR was up 30 % for the 9 months to the tip of September 2021, with July up 68 %, August up 24 % and September up 16 % in comparison with the identical interval in 2020.” Promoting VOD income “stays very robust, up 54 % to the tip of September in comparison with the identical interval in 2020,” the corporate added. “Fourth-quarter TAR is anticipated to be up between 11 % and 13 % in opposition to robust comparatives in 2020, with October up 17 % and we forecast November to be up round 12 % and December to be up between 5 % and 10 %.”
ITV, led by CEO Carolyn McCall, had this summer season stated that the advert market had rebounded from the coronavirus pandemic hit in 2020. It additionally highlighted that second-half advert comparisons had been “harder,” however that it was “inspired by the promoting outlook with July anticipated to be up 68 % and August up 17 percent-20 % in comparison with the identical interval in 2020.” On the time, ITV had added that it was “too early to provide a spread for September given the present uncertainty however we count on it to be optimistic.”
The corporate additionally stated that quarterly income for its manufacturing arm ITV Studios rose 32 % within the first 9 months of 2021 after a 26 % enchancment within the first half of the 12 months.
