Gen Z says is a series where we reach different members of Generation Z who will provide us with the latest insights into what’s exciting in the fashion space.
While we spend a lot of time searching for major brands and retailers, nothing beats finding and supporting a small brand that you immediately click on. When browsing through the collections of emerging brands, you will find the innovation that the larger brands often have. India Roby, Gen Zer, and fashion writers casually agree. Having worked at Nylon and now as Fashionista, her work has helped her gradually build a list of small designers that deserve attention. Roby is also no stranger to the fast-paced social media stream, always paying attention to what is considered “of the moment”. Sites like Twitter and TikTok may have lists of flaws, but they’ve also created a way for smaller designers to have time against all the noise.
Roby is always quick to share her thoughts in articles and social media posts, so we know she won’t be afraid to share the little brands she’s been wearing lately. . She describes her style as “feminine, elegant and colorful” but also ensures that there are timeless and versatile elements to her look. While the brands below suit her style, the variety they offer will suit many sartorial tastes. Keep scrolling to see yourself and shop on the go.
