If you’re like most sales professionals, you already know that LinkedIn is a great place to generate leads. But when it comes time to send an email, how do you get people to respond? This is not an easy question.
After all, there are a lot of other companies that are also sending letters to these people. So what can you do to stand out? Well, this article will look at the best methods for getting feedback from your potential customers.
Looking for a common ground
Finding common ground is not always easy. But when you see it, you can work on building a relationship, which will ultimately help you potential customers to become more open to what you have to offer. In this approach, look for something your company has to offer that a potential customer recently discussed in their profile or expressed interest in their updates.
It can be anything from a new product or service you offer to an industry-related article a potential customer recently shared with others on LinkedIn. If you can’t find common ground through your research, look for some in their profile and updates.
See their network for connections
If you’re like most sales professionals, you know that connecting with your prospects is essential. Many sales professionals don’t realize that they can find new leads to add to their network by looking at people your prospect already knows.
Look for LinkedIn members who work in an industry that is relevant to your industry and whose company size and location align with what you’re targeting.
Leverage LinkedIn groups
LinkedIn groups are a great way to engage with your potential customers. Many of them have active discussions going on where you can offer advice and insight. Furthermore, as many members will closely monitor new responses.
So when you post a question or answer, they’ll be more inclined to click through to your profile. If you can’t identify relevant groups, look for groups whose members have similar interests to you and your potential customers.
Using Outreach software
If you’re like most sales professionals, you probably have more than 50 leads on LinkedIn to work with. Emailing them one-on-one can be a bit tricky, especially since many potential customers will ignore your messages or not respond at all.
So, what can you do? You can use a Effective tool for automation Help take the guesswork out of prospecting by creating custom emails for everyone you search for. LinkedIn is especially beneficial when reaching out to potential customers as a B2B.
It can help you create lasting relationships, which in turn grow your network. However, you need to do it the right way because not targeting the right will make efforts not bring much results.
You should schedule personalized automated emails as this is very engaging and makes potential customers feel that you are addressing them. For example, you can send them an email notifying them of a new product similar to what they purchased.
Make sure your profile is up to date
The last thing you want to do is email potential customers with outdated information about your company. Therefore, it is essential to update your company page with current information. You should also make sure that your profile includes recent updates relevant to the industry you’re targeting.
Doing so will increase your chances of being noticed by potential customers who are looking for people like you. In addition, your profile should have some recommendations.
And the best part is that these recommendations don’t have to come from people you’ve worked with before. They can be from industry experts and LinkedIn members.
Be precise with your timing
Much sales specialist nature is impatient. And because of this, they send InMail at times too early or too late. For example, sending a message asking about a prospect’s marketing budget before you develop a relationship can lead to confusion and irritation on their part.
As for timing, remember that most people only check their LinkedIn messages a few times per week. So sending an inMail at the end of the business day could mark a disaster as they can wait until tomorrow for a reply.
Try using video
It’s no secret that people love to buy from who they want. So if you can include video in your LinkedIn messages, then you should give it a try. Doing so will increase your prospect’s chances of getting noticed while helping to establish a long-term relationship with them.
And when it offers this option, the software you use to automate LinkedIn notifications should include video integration.
Warm up the prospects
A common sales tactic is to start with a lower priced product or service. Then you slowly move up the ladder until you get your most expensive gift. Well, prospecting on LinkedIn works the same way.
However, avoid switching from one product or service to another; You will find a way to warm up your potential customers to My company. This can be done by asking them for advice, giving them useful information, and suggesting interesting content that you think might help them in some way.
A catchy title is key
When it comes to reaching your potential customers on LinkedIn, your subject line is the most important part of your message. Therefore, you should spend a lot of time developing compelling headlines to entice potential customers to open your message. Here are a few ways you can do this:
- Using a potential customer’s name in the subject line is a great way to make them feel special.
- Starting conversations about industry trends and news items can help you build relationships with potential customers.
- Promoting a product or service similar to what they’re buying increases your chances of getting noticed by potential customers.
Remember to add a call to action
At the end of your message, you should include an attraction that tells potential customers what you want them to do next. For example, asking for a date or simply encouraging networking opportunities with you will help move the relationship forward. Just keep in mind that you have to be patient when searching for leads on LinkedIn.
Therefore, do not send any messages until you are 100% comfortable with your campaign. Also, remember that the best way to get noticed by potential customers is to provide value at every opportunity.
Understanding the Components of a Highly Effective InMail
Creating a meaningful connection with potential customers can be a challenge if you don’t use LinkedIn. Fortunately, the social networking site has designed an inMail messaging system that allows business professionals to communicate directly with anyone on their network.
When used properly, this messaging service can help you build strategic relationships without the fuss. One way is to make the InMail structure awesome.
Verified
People can spot fakes from a mile away. And while LinkedIn is a great platform for professionals to interact with new people, it’s also a great place to connect with existing customers.
So, if you’re going to send potential customers online messages promoting your products or services, make sure they’re genuine and not spam.
To conclude, if you are an entrepreneur who wants to use LinkedIn to drive sales, start by learning how to capture the attention of potential customers through InMails. For example, proper email automation can increase customer conversion rates.
All in all, it helps a lot to get the timing of the message right and is great at targeting potential customers. Using automation tools can be beneficial in achieving this.
