She started craving it after seeing ‘s social media posts Kristin Johns and Emilie Kiser, including influencers who post about motherhood. But every time Stanley reassembled the cup, it sold out, she said.
Released every few months in varying quantities, the mug has been listed for up to $100 on the resale site Mark. About 110,000 people have signed up to be notified by Stanley when goods arrive, said Terence Reilly, Stanley’s global president, adding that sales of the product are up 275% in 2021 from a year earlier. 2020.
But over two years ago, at the end of 2019, Stanley stopped offering Quencher on its website. While it’s still available to buy elsewhere, “it’s not a priority from a production and marketing standpoint,” Mr Reilly said.
Stanley’s return to the site in early 2020 is largely due to three women: Ashlee LeSueur, 42, who lives in Carlsbad, California; Taylor Cannon, 34, lives in Purchase, NY; and Linley Hutchinson, 36, of Alpine, Utah.
Ms. LeSueur and Ms. Cannon, are sisters, and Ms. Hutchinson, their cousin, run Shopping guidean e-commerce blog and Instagram account, where the Quencher mug was among the first products they introduced, in November 2017.
“Every time we linked it, it sold out quickly,” Ms. LeSueur said. “We get a lot of pictures from teachers who have them in their classrooms and from nurse stations with cups filled with different colors, and we know we’re looking for them. Find something.”
