In January, Honda Malaysia announced that with more than 80,200 cars sold in 2022, it has achieved its sales target of 80,000 units for the year. The exact total managed by the company last year was 80,290 units, representing 11.1% market share in total industry volume (TIV). As previously reported, this is enough to ensure it remains at the top of the out-of-country passenger car segment for the ninth year in a row.
Summarizing this at last Friday’s business plan press conference, the company said it had once again set a sales target of 80,000 units – and improved its market share to 12.3%. – in 2023. They hope to achieve this with the introduction four new modelsthese are WR-VU, Sixth generation CR-V, FL5 Citizens CHEAP and city renewal.
This year will also see it strengthen the presence of RS variants in its lineup and further push its e:HEV hybrid technology, an approach the company deems appropriate. to do in terms of electrification at this point .
In addition, the company is also preparing to expand its after-sales activities with the introduction of new Pit Stop 2S (service and spare parts) centers to meet the growing needs of existing and customers. potential. It said it will also get its upgrade HondaTouch platform by making the application more convenient and accessible.
Next year will also see the company ramping up its rollout Connect Honda on the market. According to HM, it is set to expand the presence of the telematics system, giving Honda owners the ability to access various functions through a dedicated smartphone app, by providing offering it in more models this year.
Available for both Apple and Android devices, the system connects to the vehicle, providing remote access to various functions related to safety, security and convenience, and the condition of the vehicle.
