Here’s how to get that trendy “cloud skin” look on TikTok

Once your skin is prepared, it’s time to apply foundation. The trick is to find one with a natural finish, meaning it’s somewhere between matte and moist. “I would choose a foundation with a natural base, like Catrice’s. True Skin Foundation (£12), also great for dry skin,” says Gray.

TikTok users tend to use true matte foundation to achieve the look, but Gray says this can backfire if you have dry skin. “You don’t want to choose a foundation that’s too matte because you’ll be putting a layer of powder on top and you still want it to look hydrated and shiny underneath,” she says.


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