Hasselblad recently released its highly anticipated 100 megapixel camera, X2D 100c. The new camera boasts significant upgrades to the autofocus, color and dynamic range systems. However, in the announcement, there is no mention of video features. In a recent interview, Hasselblad explained why there is no video feature in the new X2D camera.
Hasselblad was the first company to produce mirrorless medium format cameras. The original X1D 50c camera was released back in 2016 and has turned around a lot thanks to its unique and compact design. The X1D 50c is also capable of recording video at 1080p 24p.
This is an interesting feature because it allows you to record video using the full width of the medium format sensor. With the larger sensor, the video results are relatively unique compared to many other products on the market. Hasselblad increased video resolution upon release X1D II 50c Camera. However, with the latest camera, Hasselblad chose to remove virtually all video features in the X2D 100c camera.
Despite improvements to autofocus, which could make the X2D 100c possible for a wide range of products, the only video feature included in the new camera is time-lapse movie recording. Hasselblad explained that the reason they decided to remove the video features altogether was due to a lack of demand.
In some polls conducted by Hasselblad, it found that its customer base is more interested in better still photography. Therefore, the team at Hasselblad decided to make sure they deliver the best still camera possible without drifting along with any video features.
Some have suggested that implementing reasonable video features in the X2D 100c may be difficult due to the compact design of the body. And the camera’s design is one of the key features of an XCD-mount camera.
Do you think Hasselblad did the right thing by removing the video features in its latest camera?
