Identifying trends in commercial photography is very important. It helps you develop your practice and keeps you confident! One of those trends right now is hard lighting. Emphasize that subject, cast shadows and make it look like we’re all swimming poolside, sipping piña coladas!
Shooting using a combination of strobe, continuous light, and natural light can be an incredibly rewarding experience and something every photographer looking to make money from their craft should aim to accumulate. experience. I gritted my teeth to capture the food in all-natural light, hugged the restaurant window, and surreptitiously removed the Edison filament bulb that was causing heat havoc on my dumplings. I still swear by the sun’s almighty rays in all their glory, but getting to know the details of flashing and constant lights has been the absolute game changer in my career, especially when consistency and reliability are top priorities.
It is important to know your light sources and how to best use them according to the absolute requirements of the photography brief, the client, or simply to achieve the general idea you have. You may have noticed that darkness and hard light have really made their way into the commercial arena in recent months and years. Trying to reproduce these results using only sunlight or just a single flicker can be challenging. In this video, Joanie Simon shows you all you need to know and more. From using what you have at hand and controlling it to constant and powerful flashes with the right modifiers, Joanie does what she does best, providing instructional content and evident with wit and grace.
Be careful here. If you haven’t seen Joanie’s videos before, then I suggest you first ignore the rock you’re living under, then get ready to find yourself eight videos in three hours, eat ramen, and decide that Post office trip can wait until tomorrow. Even if food isn’t necessarily your pocket, there’s something in this video and certainly in Joanie’s following category for you.
