It’s time to do it again: Google’s core update is out and just in time for the weekend of Black Friday.
Released on November 17The November 2021 Core Update is the next in a series of regular global updates that Google releases to better identify the best content and pages that answer searcher queries. sword. These are known as extensive core updates, and as always, nothing to fear (even if Twitter says otherwise).
However, we understand that times can be particularly alarming for eCommerce sites as the rollout – which is expected to last for the next two weeks – will continue during the event. Biggest shopping of the year. Despite what may seem like chaos, advice from the SEO experts at Good sign‘ remain the same:
“Avoid acting too quickly. In the first days after an algorithm update, algorithm trackers can start to show significant fluctuations. This is an indication that a lot of websites are seeing sharp rises and falls in their organic ranking positions, which often results in marketing teams experiencing panic attacks. chaos. However, instead of panicking, it’s best to wait for the update to fully roll out across Google’s datacenters and work it out. ”
Your pages may increase or decrease dramatically over the next few days as the update rolls out, and while that’s not what you want to see in your head until Black Friday, it’s important not to take any action. any drastic change. This is not an attack on you personally and your website. If you’re doing all the right things, just breathe, stay on track, and keep preparing for the big day. After the Black Friday and Cyber Monday rush past, it’s time to make a purchase and assess the impact of the update.
