Flip not click… Books for Business «Joe McNally Photography

Pictures without any people in them?

Not a common topic for me. A building, as beautiful as this… people in front of it… is a challenge. But a happy. Versatility is just as important as any lens in your pocket, especially when you’re asked to photograph a stunning piece of architecture in your hometown. The Fountain Inn was originally built in 1740, and has been lovingly restored and maintained throughout its history.

So while this is a diversion from the usual tasks I encounter in the studio, it is indeed a lovely one. I collaborated with Printique In some cases, create books from my own trips or themes in my own photo library. Books of personal memories, if you will. But this is a dedicated effort to creating a book that will become an asset to a great local business. A book. As the title of the blog says, not something to click through on the screen. Leaving behind – which you encounter, sitting at the coffee table next to the breakfast room. Something to skim through and reflect on.

Many photographers were called upon to create a photo gallery for a client. An image gallery is accessed, mostly for digital, website and email marketing purposes. But a book project, a tangible business card, especially in your own town or network, is something to explore. Before the internet, we all had some kind of ads left behind. Or a printed, physical portfolio. (Remember those?) You really have to send it to the agency, or even, amazingly, walk in there and present yourself.

Throughout the annals of photographic advertising devices, we have come across a series of uniquely designed oversized portfolio cards. But now we live in the age of “visit my website” or my Instagram page – that is good and works.

But there’s also a book for that time when someone, a guest or prospect, is standing around, waiting to talk to a manager or scouting a place, or wandering around on a Sunday morning. fall asleep in a beautiful bed and breakfast and flip through a booking to then realize the great location it “could be” for that thing to come. I will always be intrigued when flipping a book. And a lovely, colorful book that presents a place in a thoughtful, easy-to-understand way can make a small business stand out. How can you help a business set itself apart?

The Fountain Innlocated in our homeland, became the perfect setting to create such a book.

Great thing to visit Printique’s The capacity to produce books on demand is the wide range of papers and layouts you can access. I tend to prefer the 10×12.5 format, and for a book like this, which will require a lot of handling, glossy paper is a good choice. Excellent saturation and shine for pages, as well as a measure of durability.

A book is a good idea. Great, permanent medium for your and your clients’ images. And our very sharp cat, Senna, seems very attractive.

More tk….

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