We talked about a Ferrari SUVs for more than five years, when former CEO Luca de Montezemolo said carmaker Maranello would never produce one and was then phased out shortly thereafter. We’ve known there will be a Ferrari SUV for four years, when the brand’s product road map ID will be named Ferrari Utility Vehicle. No late transition, we’re betting on the official name Purosangue. During a year of trailers and spy videos, we finally have less than a week to see all the fuss that has been and will happen. On September 13, Ferrari unveiled its new four-door, four-seat family car and teased the arrival with a clip of the exhaust.
You are the first to hear it here.
Details will be revealed on September 13.#FerrariPurosangue #Ferrari pic.twitter.com/xQOTpdJBiM– Ferrari (@Ferrari)
September 6, 2022
While muted, we expect that sound to come from the naturally aspirated V12, which Engines CEO Benedetta Vigna confirmed the Purosangue will deliver. It’s possible that Ferrari’s twin-turbo V8 will join the options, but we don’t know if that will happen. With spy videos showing what appears to be a slightly raised wagon form, the Purosangue’s focus on road manners could put it at the top of the competition rankings in the horsepower column. The company’s 6.5-liter V12 makes 819 hp in the 812Superfast, easily beating the 697 in the 812. Aston Martin DBX 707 and 657 horses in Lamborghini Urus Performers. Even Ferrari’s twin-screw V8 will make it clear, the engine produces 711 horsepower in F8 Tributo. Or, there’s a chance Ferrari could opt out, tuning the Purosangue with its touring cars, the 611 hp Rome and 612 hp Portofino USA can be converted.
It sounds like no matter the specs, the Purosangue won’t be the easiest Ferrari for reasons that go beyond the current industry constraints. One Ferrari presentation on Capital Markets Day this year explains that Purosangue “the average annual contribution to shipments will remain below 20% over its lifetime.” Low volume indicates a limit enforced by the company; The SUVs introduced among other supercars sport car manufacturers have run straight to the top of the brand’s sales charts. We wouldn’t be surprised to see that number increase in the coming years, or that Purosangue is exposed for obscene amounts during its lifetime.
It’s luxury car month, Pagani C10 launched a day before Ferrari, seventh generation Ford Mustang arrive the next day.
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