Facebook parents Meta raised the price of the Quest 2 virtual reality headset by $100 as the company took into account inflationary pressures.
Meta announced the price increase on Tuesday through a Twitter post.
Starting August 1, the 128GB version of Quest 2 will cost $399, while the 256GB model will cost $499, Meta said.
The company said it raised the price of the VR headset “to continue investing in moving the VR industry forward in the long term.”
Meta added to a company blog post that “costs to manufacture and ship our product have increased.”
“By adjusting the price of Quest 2, we can continue to increase our investment in groundbreaking research and new product development to push the virtual reality industry to the next level,” said Meta.
inside first quarter, Meta’s Reality Labs division, which includes VR headsets, reported revenue of just $215 million, compared with Facebook’s $27 billion in ad revenue. Meanwhile, Reality Labs recorded an operating loss of $2.96 billion.
Meta is estimated to have shipped more than 10 million Quest 2 headsets by 2021, topping other VR headset sellers such as Sony and HTC, according to research by analytics firm Counterpoint. The company says the Quest 2’s relatively cheap $299 price tag makes it more appealing to consumers.