Fashion

Exclusive: Lawless launches lip balm


“I saw a round pot sticking out from the back pocket of my husband’s jeans,” said Lawless Annie, founder and CEO of Lawless Beauty. “It was the explosive moment that we needed to create something that delivers all the therapeutic benefits of a lip mask in a convenient, easy-to-carry form.”

Like the rest of the Forget Fillers line, the lip balm also contains Maxi-Lip, Lawless’ signature ingredient. Maxi-Lip is a natural peptide that has been clinically proven to support collagen stimulation. “It has been shown to increase collagen synthesis in vitro by 351%, improve lip condition by 100%, and improve lip softness and comfort by 70%,” says Lawless.

In other words, Maxi-Lip helps you get fuller, plumper lips without injections. “Lip fillers are all the rage,” says Lawless. “Personally, I have never had it. But I won’t lie, I love the look. I’m just afraid of being pricked by a needle.”

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