The Emirates Equestrian Authority is working with Weatherbys to transform the digital infrastructure to improve race management logistics for participants and improve the fan experience.
The Emirates Equestrian Authority is recognized as one of the preeminent equestrian governing bodies overseeing the world’s leading horse racing program and infrastructure in the United Arab Emirates. Racing in the United Arab Emirates has for many years played an important role in the sport’s global calendar with many of their horses achieving some of the best in the world arena.
In keeping with the race’s profile and influence both nationally and internationally, ERA is looking to revolutionize its technology, digital and data capabilities through a partnership with Weatherbys to develop The world’s leading Cloud-based platform development and deployment will use artificial. intelligence and machine learning algorithms.
The Weatherbys Cloud solution will be designed to position data at the heart of ERA’s digital strategy in a way that creates operational efficiencies and enhances and improves the customer journey. This will be done through interacting with the platform on multiple devices, thereby creating new and mutually beneficial partnerships for growth.
ERA has a clear vision to deliver the health of horses in and out of competition and as part of its digital transformation program, Weatherbys ePassport will play a vital role by ensuring that the health, welfare and traceability of all horses. continuously monitored. The system will be configured on a secure data-centric model, providing seamless management, stakeholder engagement, and data distribution.
The new digital platform will make it significantly easier to generate valuable insights from data, deploy rich applications, create powerful workflows, automate and leverage use AI across all stakeholders and governance activities such as:
- Combat inaccuracies and errors in duplicate data.
- Enhance customer experience.
- Implement a modern financial accounting and payment system.
- Driving Innovation for Purebred and Arab Racing in the UAE
Mohammed Saeed Al Shehhi, board member and general manager of Emirates Races Authority said: “We are delighted to be partnering with Weatherbys on this revolutionary project, as we Looking to the future of integrated data systems driving engagement with this great sport, the ambition is to provide deeper insights into equine health and how we interact with stakeholders. interest, partners and racing fans will be realized through our partnership with Weatherbys.”
Weatherbys chief executive Russell Ferris said: “Emirates Racing has been a world leader on the international circuit for many years and we are extremely proud to have been selected by ERA to carry out the digital transformation project. We really look forward to working with the team at ERA as we execute their vision to transform their digital ecosystem for the benefit of all racing participants in the UAE. Much of this will be driven by how stakeholders and audiences will interact with original and time-critical content and data, thereby creating continued value for sport, ERA and other stakeholders. its partner.”
This press release has been edited by BloodHorse Staff for content and style.
