Ducati celebrates 100,000 Scrambler sales milestone
Ducati Scrambler reaches 100,000 VND
Ducati is celebrating the popularity of the Scrambler after hitting the milestone of more than 100,000 new-era Scramblers that have hit the market since its launch in 2015.
Previously, at the request of the Berliner brothers, the 1960s importer of Ducati to the United States, who wanted a model to suit the tastes of American motorcycle enthusiasts, the first Ducati Scrambler Produced in 1962 and ended in 1975.
Ducati has suggested various interpretations since the new era of Scrambler began in 2015, including the first Scrambler Ducati Icon in Urban Enduro, Full Throttle, Street Classic and Classic versions, such as Mach 2.0, limited edition Italia Independent, Flat Track PRO, Café Racer, Desert Sled, Sixty2 and Icon Dark were later added.
Completing the Scramble family is the newest and more modern 1100 Tribute PRO, Urban Motard and Nightshift.
In recent months, enthusiasts visiting the Ducati Museum have been able to relive the history of the brand and its motorcycles through the temporary exhibition “Scrambler 60th”, open until the end of September. .
Themed area tells the history of the Land of Joy and its world: design, lifestyle, customization, discovery and self-expression.
To celebrate this important anniversary and its achievements, Scrambler Ducati has teamed up with Carrera Eyewear, the official Ducati Corse partner for the Eyewear Collection, to create a pair of iconic sunglasses Produced in a limited edition of only 60 pieces.
The styling of the sunglasses reflects the Carrera aesthetic, enriched with the Scrambler Ducati logo on the right lens and finished in the classic “62Yellow” colorway.
The dual nose bridge features Scrambler Ducati and the brand’s 60th anniversary logo appears on the right temple. All are enriched by an exclusive packaging customized with the special Scrambler Ducati branding present on the glass.