Tech

Delta Air Lines just gave customers what they never thought was possible


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Home page of useful algorithms.

Screenshot of ZDNet

In essence, airlines are completely consistent.

They want free money from the government and they want customers to pay for every little thing that used to be free.

Oh, do you have a bag? Please put $25 into our CEO’s retirement, thanks.

One of the big ‘service’ changes airlines have made is to charge passengers for every seat on the plane.

The slide starts with the best seats near the front or by a window or aisle, and ends with places you slide out easily near the back.

There’s nothing better than using technology to annoy customers during the buying process.

Oh, you want seat 26A? Oh, that would be another $75, thanks. You know, our CEO has two yachts.

Therefore, I was moved to grit my teeth when I heard that Delta Airlines is introducing something that passengers have been really craving for a long time.

Specific passenger, that is.

For years, traveling with a group of any size led to additional costs, as well as the added concern that you wouldn’t be able to sit together.

Airlines tend to be merciless about this. Are you a family? Aw, that will cost you, right?

Delta seemed to suddenly realize the cruelty of this. So like Point guy reportDelta borrowed a word from Uber and introduced a “dynamic” seat map.

No, this isn’t a seating plan that zigzags in front of you, making choosing a seat even harder.

Instead, it’s a service that blocks certain lines on every plane so families – and, who knows, groups of adventurous nuns – can really sit together in perfect harmony. perfect, while everyone stares at some kind of screen.

Behind it all, you’ll be happy to hear, is an algorithm.

This tries to gauge the type of flight and the type of people who tend to book it. After that, the algorithm continuously updates itself. So if no family flies to Disney World that day for political reasons, it makes way for singles looking for love in the Mousehole.

Delta explains it’s all part of the essence of its brand: “Being a customer-centric brand means we’re constantly working to deliver the best experiences along the way. choice in all cabins – either at the time of booking or at the gate when working with an agent – for customers traveling alone or in groups.”

What more than a grizzly tourist might mutter: “Oh, yeah. If you’re customer-centric, why haven’t you done this before?”

The answer, I imagine, is that the perfect algorithm hasn’t been built yet.

Of course, there is another side to all of this. One thing that favors the airline. Families can be a terrible nuisance when they can’t all sit together. They boarded the plane and begged the protesting passengers to change seats. This delays flights, something airlines abhor.

With this dynamic algorithm, Delta can boast a better number of on-time departures.

Oh, you think all this is just for you, dear passenger? Who do you think we are?



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