As viewers watch the cocktail being blended, they’re prompted by the marketing campaign’s slogan “Do The Tini,” which entails quite a lot of energetic, mixologist-approved dance strikes, together with “Le Chill,” “La Goose,” “Le Stir,” and “Le Twist.” The brand new marketing campaign was created in collaboration with artistic company MullenLowe LA, whereas famend choreographer Ryan Heffington directed the advert itself.
“Vive Le Martini! isn’t solely an ode to the worldwide ubiquity of this cocktail but additionally a celebration of the pure, high quality substances that elevate a GREY GOOSE martini above the remainder,” stated Martin de Dreuille, the Vice President of International Advertising at Gray Goose Vodka.
Picture Credit score: Gray Goose
