Chrysler once again introduces the concept of Battery-Electric Airflow. The company has released a new image ahead of its official debut in New York Auto Show This weekend. The visuals, as well as the language in the accompanying release, indicate that Chrysler may have redesigned the concept before a production version even hit the market.
The latest image shows a long, thin light bar at the nose of the Airflow, with sharp corners just in front of the headlights to create a bit of a zig-zag “flash”. There’s also a wide, U-shaped graphic below the bar, and a “grill” that features a pattern of slots surrounding the bar.
Image of Former Wind from Chrysler – released recently in January at CES – showed off a very different user interface. There, a distinctly shaped bar has been subdivided by a stylized Chrysler logo, executed according to the contours of the traditional wings. The ends of the rods extend to the edges of the headlights without any sharp corners. It also appears to have different grille textures above and below the bar.
“Chrysler will unveil a new look for the brand’s all-electric Chrysler Airflow Concept at the 2022 New York International Auto Show,” the press release states. The same statement also mentions “a potential design path on the brand’s journey to an all-electric future.”
The Airflow is the latest in a series of luxury vehicles promised by automakers that are trying to reinvent their brands by going all-electric. It was named after the Airflow Revolution of 1934, the first automobile to use aerodynamics in its design. Although not a commercial success, it is credited with forever-changing automotive styling principles. While electric vehicles are no longer the vanguard, Chrysler seems hopeful that New Air will cause a dramatic change in the industry, or at least revive the brand.