The Can-Am brand was founded in 1971 as one of the most exciting names in all-terrain bikes, with the mountain bike line really dominating the competition. The company then evolved to incorporate equally successful ATV, and snowmobile branches. During the 1980s, the motorcycle business was in decline and Can-Am focused on its strengths, letting the two-wheeler business die out. Now, the Can-Am Motorcycle brand is making a spectacular comeback, with four all-new electric bike models hitting the market next year for deliveries in 2024.
Back in 2018, all-electric off-road startup Alta was quick to burn money by a colossal rate, but is considered by many to be the best all-electric off-road vehicle. motorcycles on the market. It tried to work a deal for Harley-Davidson acquired the brand, but the deal was delayed for so long that Alta ran out of money and time, and when HD was accused of being lower valuation for the struggling company, Alta brass back.
A last-minute last-minute attempt to save the company has been transferred to parent company Can-Am BRP and provided it with much-needed cash, but on the verge of bankruptcy, BRP wanted nothing to do with the cash-strapped wound. It wasn’t until after bankruptcy that BRP completed the purchase of what was left of Alta’s assets, including intellectual property, but it knew from the start that it could never actually use those assets. that property to bring anything to market, what happens to the possible legal quagmire after that.
So instead of Alta continuing to exist as one of the best ever powered by electrons, Can-Am was forced to design its own solution from scratch, using what it learned from the process. Alta. The result was a six-year delay and four bikes instead of just one. Coming up in 2024, Can-Am is back in the bike business, honey!
Based on this YouTube video launch, there will be four new electric Can-Ams. The two bikes on the right appear to be low-rise cruiser-like machines, likely a large North American electric vehicle. motorbike Conceptually similar to BMW’s CE-04Or maybe it’s the fast-charge 200-mile electric bagger I’ve been begging for (Speak ten times faster). The bike on far left appears to be a mid-sized vertical urban standard, which is awesome. That leaves the second tallest enduro/Adventure bike from the left, which is another great idea. Streetcars are the absolute best, and I encourage more competition in that space.
So you have it. Can-Am used to build smokers for off-road use, but now it’s changing to a new powertrain and it’s unlikely to come out anytime soon. With stiff competition coming from Zero and LiveWire over the next few years, Can-Am needed to come out.