The FanDuel Corporation, home of FanDuel Sportsbook, FanDuel Racing, FanDuel TV, and TVG.com, and Breeders’ Cup Limited have reached a multi-year agreement to expand FanDuel’s status as a Principal Betting Partner Formula of the Breeders’ Cup World Championship.
FanDuel will remain the official partner of ADW, the official sports betting partner, the official fantasy sports partner and the official Breeders’ Cup mobile casino partner. With the renewal of the World Championship in 2023 set for November 3-4 at Santa Anita . Park in Arcadia, Calif., FanDuel will continue to act as principal partner for the $2 million Breeders’ Cup Juvenile (G1) and the $2 million Breeders’ Cup Mile (G1T). This agreement will continue at Del Mar for the 2024 Championship.
“FanDuel is one of the most innovative online betting companies in the world,” said Drew Fleming, president and chief executive officer of Breeders’ Cup. “We’re excited to expand and strengthen our partnership with them and appreciate their continued investment in Thoroughbred racing in the United States. The exposure FanDuel has given the Breeders. ‘ Cups are important to the growth of our organization and the Thoroughbred industry as a whole.”
In December, FanDuel became the first US sportsbook to create a single account/wallet for both parity betting on horse racing and sports betting. Prior to this innovation, customers were required to open and maintain separate betting accounts.
“By prominently integrating and promoting races as part of its market-leading sports betting platform, FanDuel will continue to allow Breeders’ Cup to expand its reach to consumers,” said Fleming. new audience”.
FanDuel TV will continue to produce and broadcast The Breeders’ Cup Players’ Show, a popular, live television program focused on World Championship betting, in addition to coverage of Breeders races. ‘ Important Cup Challenge and other special programs in the run-up to the championship.
“The Breeders Cup represents the pinnacle of international racing and we look forward to continuing our partnership,” said Andrew Moore, general manager of racing for FanDuel Group. “The FanDuel Group is committed to investing in and growing the audience for horse racing and our partnership with the Breeders’ Cup is at the core of that commitment.”
This press release has been edited by BloodHorse Staff for content and style.
