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AudioMob, which serves audio ads inside mobile games, raises a $14M Series A – TechCrunch


AudioMob is a startup that gives ‘non-intrusive’ audio adverts inside cell video games. It seems that avid gamers don’t appear to thoughts little adverts like this popping up, and by some means AudioMob appears to have cracked the mechanic.

It’s now raised a $14 million Sequence A spherical led by Makers Fund and Lightspeed Enterprise Companions. Additionally taking part are Sequoia Capital and Google. Whole funding thus far is now at $16 million. 

The corporate plans to proceed its experimental audio know-how, file patents in additional nations, and broaden its workplaces in London and Abu Dhabi. It’s additionally now claiming a valuation of round $110 million.

I met founders Christian Facey, CEO, and Wilfrid Obeng, CTO, final yr once they have been spinning up the startup and had gained traction early on, working with Ed Sheeran and Nas alongside manufacturers like Intel, Jeep and KitKat.

AudioMob is now serving audio adverts inside cell video games in all nations outdoors of China with notable rising stars being the UAE, Germany and Canada.

Christian Facey, CEO at AudioMob stated: “We’re thrilled to see buyers’ pleasure for AudioMob’s imaginative and prescient for long run success and our future. We’re on the precipice of innovating an entire business with audio and now we’re in a position to construct out our tech and staff to make sure we’re disrupting the business in the precise means and guarantee we finally grow to be a future tech business unicorn.”

Wilfrid Obeng, CTO at AudioMob stated: “We perceive that buyers don’t need to be interrupted, advertisers need their adverts to be heard and sport builders need to guarantee monetization doesn’t have an effect on retention. And now we’ve got constructed merchandise which meet all three wants.”

Google selected AudioMob as a part of 30 startups it funded from its Black Founders Fund in Europe earlier this yr.



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