Tech

Apple’s new privacy ad introduces a ‘Data Auction’ to steer people towards the iPhone


On Wednesday, Apple began a new ad campaign to promote its key privacy features and eventually convince people to pick an iPhone in the contest. Under the theme ‘Data Auction’, where auctioneers are seen selling users’ data, the ad highlights the fact that people today are losing their personal data at different stages and through various resources, including email, messages, and browser history. It describes App Tracking Transparency and Apple Mail Privacy Protection as some of the features available to help protect data tracking. However, the service rendered is not easy.

Via the ad is a minute and a half long begins with the introduction of protagonist Ellie whose data has been put up for auction. Auctioneers put different types of Ellie data up for sale. It included her email, purchase history, location data, contacts, browser history, and text messages.

Advertisers and marketers capture data from different resources to understand user patterns. The Cupertino company claims that it designs its products and features in a way that “minimizes the amount of your data” that anyone can access.

Advertisement, is the second ad after ultimate security campaign released last year, showing that after Ellie turned on Transparency of App Tracking by asking active “do not track” apps to share with advertisers or data brokers. Features already bring to users in April last year – after some delays due to implementation concerns.

even though Apple says that the feature allows users to choose whether an app can track their activity on other apps and websites to advertise and share patterns with data brokers, recently it was found to be unreliable and still possible is supposed to allow developers to track users.

The ad also showcases a Mail Privacy Shield feature that is claimed to protect information like your IP address and other data when you send emails to recipients. It works with the preloaded Mail app available on iPhone, iPad, and Mac devices.

Apple also has features including Smart Tracking Prevention in Safari and the recently introduced Location Services privacy controls to enhance the privacy of iPhone users. The purpose of the ad was to emphasize these services – to eventually convince people to buy an iPhone.

Recent privacy updates have helped Apple not only expanding its iPhone market but also grow its advertising business when new customers are approaching the company to serve their ads to iPhone users.

However, Google To be follow in the footsteps by Apple over the past few months and make some similar changes arrive Android to make it a strong competitor against iOS – from a privacy point of view. The Mountain View, California-based company just earlier this week released a campaign called ‘Protected by Android’ to highlight the initial privacy-focused changes on Apple’s world’s largest mobile operating system.

Privacy enhancements available on both iOS and Android are making it easier for users to limit tracking on their devices. However, advertisers, data brokers, and marketers are discovering new ways to circumvent system-level restrictions and find ways to continue tracking users to some extent – to maintain their advertising business. However, the privacy barriers are lead to cost burden for companies including Meta and Snap they used to use activity tracking to target the masses because it’s getting harder and harder for them today.

That said, Apple’s new ad campaign has already started running in 24 countries and will be translated into languages ​​other than English in select markets to reach a large audience. The company will also place new billboards in every country where the ad is running to better reach its potential customers.




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