According to IDC, Apple maintained its position as the world’s largest smartphone maker by shipments in the fourth quarter of 2022. However, iPhone shipments fell 14.9% year-on-year. last.
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According to market research firm IDC, global smartphone shipments declined in the fourth quarter of 2022 — typically a major holiday shopping period — due to weak macroeconomic and consumer demand. weak use.
Electronics companies shipped 300.3 million smartphones in the October-December quarter, down 18.3% year-on-year, IDC said in a report published late in the day. Wednesday. The drop marks the biggest decline ever in a quarter.
A total of 1.21 billion smartphones were shipped in 2022, which is the lowest level since 2013 “due to a significant drop in consumer demand, inflation and economic uncertainties”. IDC said.
“We’ve never seen lower holiday shipments than last quarter,” said Nabila Popal, research director at IDC. significantly cut shipments”.
Shipments represent devices that companies like Apple and SAMSUNG sent to retailers and mobile service providers. They don’t equal sales, but they do give an indication of demand.
“The difficult time near the end of the year puts the projected 2.8% recovery for 2023 in grave jeopardy with the risk of a severe under-forecast,” IDC said.
Apple maintains its position as the number one smartphone manufacturer in the world. IDC said the US tech giant shipped 72.3 million iPhone units in the fourth quarter, down 14.9 percent year-on-year. Apple holds 24.1% market share. The drop comes even though Apple has rolled out its latest models – iPhone 14 series – before the important holiday quarter.
Apple faces some supply chain problem in the 12th quarter after the world’s largest iPhone factory in Zhengzhou, China, Covid outbreak and worker’s protest.
Samsung, the second-largest smartphone maker, saw sales drop 15.6% year-on-year to 58.2 million units. Samsung didn’t release a brand new flagship smartphone in the fourth quarter but will hold an event on February 1 where it will likely show off its new device.
Chinese electronics manufacturer Xiaomi, ranked third, shipped 33.2 million units in the fourth quarter of the year, down 26.3% year-on-year. That was the biggest drop among the top 5 smartphone makers, including Chinese smartphone makers Oppo and Vivo.
“With a decline of more than 11 per cent in 2022, 2023 is seen as a year of caution as vendors will rethink their equipment portfolio while channels will think twice before accepting excess inventory.” .
