Like most of us in 2020, Rowe found herself with a lot of downtime during the lockdown. However, instead of using that time for a serious binge with Netflix (sin), she decided to take the leap and start her own inclusive personal care brand. “NTRL By Sabs is something I’ve wanted to do for a long time but I guess I’m trying my best to make it,” Rowe said.I’ve always loved the science behind beauty and I really wanted to do something that I felt had an honest purpose to. There were already so many products on the market that I wanted to do something I hadn’t found in any other brand — clean, multi-use, gender-appropriate, gender-neutral personal care products gender and eco-friendly, classy and really work.”
This ethos, coupled with the fact that Rowe’s first products were designed with textured hair in mind, is what initially got me excited about the brand. She wants to make sure that her first offerings will support the hair like her own. After all, after a while of writing about beauty, I started to realize that there are a lot of products out there that claim to be for “all hair types”, but their formulas don’t support natural hair at all. .—In some cases, they actually made my hair drier.
Curly and frizzy hair styles just great number of More moisture than other hair types and NTRL By Sabs products are fortified with frizz-nourishing ingredients like rosehip, sunflower, moringa, and hibiscus flower extracts. She chose these ingredients after a lot of research. “I researched natural hair and skin care formulas as a hobby and it gradually became clear that I could actually start my own brand. I actually had time in 2020 to put everything together for launch, so I did. I thought if I couldn’t provide services anymore, I wanted to be able to give my clients something to keep their hair and skin healthy,” she shared.
