Well, my 401(k) actually defeat. So glad I put all that money in Bitcoin! Uhhhhh…
A few weeks after introducing the iPhone in January 2007, Steve Jobs visited New York City to present his work to top editors at several publications. I organized a lunch for him at Newsweek, and my bosses were dazzled by a hands-on demo of the new device, months before it was released. While chatting with Jobs before he took off, I shared a thought with him: Wouldn’t it be nice to have an iPhone without a phone? I mentioned this because, at some point during his presentation, he explained why certain features are limited by home security and connectivity needs. provide mobile services.
He told me it wouldn’t work.
Later that year, however, we saw the iPod Touch—an iPhone without a phone, complete with iOS, a touchscreen, and of course, a music player, among many other available apps. It was one of the countless 180s that Jobs made during his years at Apple, a skill that freed him from prejudice. Or was it in progress when we talked and he, uh, misdirected me? Whatever. What no one knew at the time, however, was that one day this SIM-free wonder would be the last remaining device that claimed the iPod’s iconic name. And, as of this week, none. On Tuesday, Apple announced that it was discontinuing the iPod. (You can still grab one while supplies last.) The company took the rare step of releasing a press release look back at the iPod legacy that captivated a generation of fanatical users.
Including me. There’s no way I’d miss this event — I wrote the book on iPods! So even though last week I wrote about Apple lost soulThis week, I’m forced to talk about how Apple has literally lost Touch.
What does Apple and the world lose without the iPod? This question is inappropriate, because it was a stretch to call the Touch an iPod in the first place. Its iPod has its roots in the iPhone roots, and as all Apple lovers know, Jobs introduced the iPhone as three devices in one – a phone, an internet-connected device, and an iPod. But the iPhone’s secret weapon is really how its operating system works with sensors and connections to power new types of apps. The iPod Touch, like its phone cousin, music playback is just one of a million other functions. In the days since Apple announced this week, experts have weighed in on the ontology of iPodness. Jobs himself addressed this question to me, when I asked him why we should look at the just-announced iPod Shuffle, without a click wheel or screen, like an iPod. What? To be an iPod? I want to know. “An iPod,” he told me, “is just a great digital music player.”