Many of you know how much I love Eadem and its debut product Milk Marvel Dark Spot Corrector. Not surprisingly, co-founders Alice Lin Glover and Marie Kouadio Amouzam was inspired to create an item that meets the needs of people of color without being toxic. That sounds like it will be given, doesn’t it? Wrong. Over there Unfortunately, many of the ingredients are toxic in products marketed for people with melanin-rich skin.
“My co-founder Marie and I have always been obsessed with skincare and years before we started Eadem, there’s going to be interesting advice to be exchanged,” said Glover. Through these conversations, we realized how much ‘fine-tuning’ we both have to do to create a safe yet effective skin care routine that actually works for skin pigmentation ours. – Rich skin without altering or brightening it. We decided to follow our intuition and create a brand specifically designed for women like us – one that doesn’t promote the pure western beauty ideal you see everywhere. , which instead celebrates our diverse skin tones and cultures. Eadem is not a marketing game about clean beauty trends or variety for the sake of variety — it’s about the real needs and unique perspectives of women of color. “
What makes Milk Marvel Dark Spot Corrector the perfect product to address these needs? Its well-researched and thoughtful formula. “After years of research, Marie and I realized we weren’t the only ones dealing with post-inflammatory hyperpigmentation — it’s actually the number one reason people of color visit a dermatologist. ! Our Serum Designed to gently and effectively target dark spots caused by hyperpigmentation without lightening overall skin tone. Our product formulation philosophy is built around Smart Melanin Beauty, which means we only use high-performance, melanin-compatible ingredients with proven efficacy on colored skin. Our active ingredients are carefully selected and used in the most effective doses to be gentle on the skin, without aggravating or changing skin tone. A key ingredient that we use is amber algae. It targets only excess pigmentation and is backed by other well known ingredients like licorice root, niacinamide and encapsulated vitamin C, which help to brighten, smooth and remove excess pigmentation. “
