While France Famous for the perfume industry, with several famous perfume factories in England. British perfumers are starting to rock things, with heavyweights like Jo Malone London long flags and many appropriate perfume brands entered the scene. British fragrance brands are expanding and creating scents that meet the standards of even the most demanding noses.
“Perfume is still dominated by France, and for good reason—they have a long history of great perfumers and perfumers,” says Ruth Mastenbroek, founder of Ruth Mastenbroek Perfumer London. “We have a lot of great natural beauty on the English coast, and that is the perspective that I feel British perfumery can bring to the world. I am inspired by my surroundings and family ties from across the British Isles; a Welsh mother, Irish grandmother, English father and Scottish ancestry I felt compelled to tell the story of my own life experiences and evoke this through unique and unexpected scents,” she explains.
perfume it’s subjective for sure, but some brands always seem to knock it out of the park, think like chanel, Le Labo and Hermès, just to name a few. However, the UK perfume industry is hot, not only with established brands but also new talents making their mark in the industry and in the hearts of consumers.
