Elena Vosnaki, author and senior editor at Fragrantica.com and founder of Perfumeshrine.com, says that gourmets are now dominating the market, along with fragrances with ingredients from the Middle East, such as oudh (although she says that perfumes are more popular among fragrances). niche market). “For designers and the mainstream, gourmets are dominating,” says Vosnaki, and she has several theories as to why. “There are a number of factors contributing to that: the pandemic has us all looking for solace and comfort, the war in Europe has created an obstacle to tried solutions and tested for the market, plus companies that have continuously produced and marketed gourmet fragrances. in the last 10-15 years,” she explains.
perfume Marissa Zappas reflects the fact that most commercial fragrances released in the last decade are technically sophisticated perfumes, even if they are not necessarily marketed that way. “Overall, perfumes are a lot sweeter than they were 20 years ago,” she said. But although gourmets are more common, there is still a stigma against them. Zappas recalls working as a clerk at Annick Goutal, where women would walk in and loudly declare that they ‘hated sweets’ and ‘didn’t want anything a little sweet’, but walked out of the store with the sweetest perfume they have. “It’s hard for people to end up giving up what they really want. For some reason, people with a strong aversion to sweet perfumes always make me feel a bit misogynistic, and at the same time a lot of cheaper perfumes are sweeter,” she said. “Humans crave sugar, fat, and salt.”
The concept of experiencing desserts in a way that you can’t actually eat them goes far beyond the traditional cologne. Take Bath and Body Works, for example, known for its hand soaps, body lotions and dessert scented candles as well as body sprays that many consider their signature high school scents. basis. Noelle Marois, Vice President of Fragrance and Product Development at explains: “The gourmet category is an important part of our fragrance portfolio and we are always exploring new fragrances. next to meet the sweet taste of customers. Body hygiene. “The food and beverage industry is ever-changing, so we love looking at flavor trends on menus, festivals, or even local grocery stores for fragrance inspiration to identify the best flavors in the world. next idea.” As for its newest holiday scent, Fa la la latteThe brand found inspiration in the buttery cookie trend, adding a hint of espresso and sweet vanilla foam.
